Wednesday, April 1, 2009

Living Proof

I'm sure you've heard about Living Proof. It's kind of been...well, everywhere over the last few months. But, on the off chance that you haven't, here's the scoop. Living Proof was designed by some crazy brilliant peeps from MIT (so you know they're smart), and uses a new type of molecule to tame frizz and fly-aways instead of resorting to the traditional silicone. Which means it won't weigh down your hair or make it greasy at all! It comes in two different categories, for curls/waves or straight hair, and within those categories there are products for Fine to Medium Hair, Medium to Thick Hair, and Thick to Coarse Hair. I really like that you can tailor the product to suit your look at hair type--very smart. And just to convince you further, I never buy frizz/fly-away products because I don't have many, but I'm thinking of investing in this stuff. That's a big deal. It's like 5 Starbucks lattes. Talk about commitment.

Living Proof Straight Making N0-Frizz Styling Spray, $24 at, Straight Making No Frizz Styling Treatment, $24 at

And just look at the before and after shoots! Yes, they used heat-styling appliances, but still! Look at the lack of frizziness! Sometimes I really love science. Sometimes.

Image Sources:
Living Proof Spray:
Living Proof Treatment:
Before and After photos:

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