Zoya calls Blair a cool blackened red with purple undertones. My pics are terrible. Here's a much better one. This polish...well frankly, this polish is the shit. In the sun it looks black around the edges, but the middle is this bright, firey and shimmery red. It really reminds me of Blair from Gossip Girl in that it's dark enough to be fashion forward, but it is a vampy, do not mess with me or I will mess you up kind of color. It's certainly a cool red, but it still works with my skin tone. It applied wonderfully and was opaque with two coats. It's a pain to photograph, but this is my new signature polish. It's like Zoya picked it straight out of my brain.
Awkward Chic rating: A+++++. LOVE. No criticisms on the formula, and this may be my favorite polish color of all time.