I'm a huge fan of highlighters--they're great for making it look like you have cheekbones. I've used powder and cream highlighters, ranging from MAC MSFs to highlighter cremes. However, this newest one is my current favorite. I picked up Benefit's Watt's Up on my last trip to Sephora, and I've been using it everyday since.
Benefit Watt's Up! $30 at sephora.com: How cute is that packaging?! The box has a sweet, retro vibe, and is cute enough to actually keep and not toss out. The product itself comes in a shiny, metallic lilac plastic tube with the product twisting up on one end and a foam blending sponge on the other. A string of retro-style outdoor lights run around the tube, adding to the packaging's charm. Overall, I really like the presentation of Watt's Up. It's modern with it's clean lines but retro in its styling. Plus, I like that they include a blender, even if I'll never use it--I hate attached brushes. How do you wash them?!
Here's a medium heavy swatch out of direct sunlight and then in sunlight. See how the product barely appears in the shade but then pops once in the light? That's what you want from a highlight, it just looks like your skin is shining. Watt's Up is highly pigmented, with one or two swipes on the finger covering everything you need. It's has a solid cream texture, and feels like butter. The rosy-champagne hue is extremely flattering, and the very fine shimmer keeps it from looking like you have a disco ball on your face. It blends easily, layers nicely, and is all around very easy to work with. I just swipe it across my finger twice, dab it on top of my cheekbones and brow bone, and blend it with my finger, and that's it.
The downsides: I'm not sure this would work on darker skin tones--it could end up looking ashy if over-applied. The lasting power is also meh--I put it on this morning, went for a vigorous workout, and it was barely hanging on by the time I got home. Given that it's so pigmented and you get so much product, that doesn't concern me very much, but be aware that this won't last you all day.
Awkward Chic rating: A-. The packaging and application are great, the hue is gorgeous, but the lasting power is less than exceptional. However, it's still a good value for the money, and I'll likely repurchase if I ever run out.