Application: the shadow feels very firm in the pot, but goes on like butter. I use my finger to apply, and two or three swipes across the product is enough to cover my entire lid. I'll blend it out a bit with my finger, and then use a blending brush to smooth out the edges and the crease. I find that this applies very smoothly, with no patchiness at all, and you have a good minute or two to put everything out before it sets entirely. The application reminds me of the MUFE Aqua Creams--those have slightly more slip, whereas these are a little more tacky, but it's very similar.
Wear time: I usually put this on around 9AM, and take it off at around 12AM, so I'm wearing it for about 15 hours. Part of the name of this shadow is 24hr, which implies that it lasts 24 hours. I don't think it does. When I get to 15 hours, it's still clearly on my lids, and the color hasn't faded a ton, but it does start to crease and fade just a tad. I think at 20 hours it would be on its last legs. I always wear this with primer (MAC's Paint Pot in Painterly), so I can't speak to how it wears without primer. But who needs to wear eyeshadow for 20 hours?!
Packaging: It comes in a thick glass pot with a black plastic screw-on lid. The labeling information comes on a sticker, which is a little blah, but I think the swankiness of the glass pot makes up for it. You get .14oz of product, and in about 3 months I've used up about 1/4 of shadow. So far they haven't shown any signs of drying out, so I think you could get a lot of use out of these.
Awkward Chic rating: A-. I wish these lasted a tiny bit longer, but the lasting power is definitely comparable with the much more expensive MUFE Aqua Creams. The pigmentation and application are great, and these are only $6.99 at drugstore.com. I think I want to pick up Bold Gold and Tough as Taupe too.